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How to make your customers to be your loyal customers "forever"?
Unfortunately, there is no single formula to make your customers to stay loyal to your perpetually!
However, we can always control the process of retaining our customers/clients, and building the customer loyalty is the key of retaining them with us. Customer loyalty is an end-result of us putting effort to carry certain strategies or events to make our customers to keep repeating and buy more from us despite of the existence of our competitors or similar products or services that may replace us.
Customer loyalty is commonly associated with businesses or companies. Customer loyalty is a commitment shown by the customers to repurchase the products or services regularly in the future, and triggering repeated choice of buying the similar brand regardless other influences or efforts done by others that will have a threat or potential to cause a change in the buying behaviour.
It is always good for us to know that our customers are loyal to our brand because it indicates sustained profits and profitability. By determining loyal customers, we will be able to predict our sales and revenue collection. Branding is not only limited to a mark, emblem or identity, it also includes a collection of unique characteristics, meaning, advantages and image for the individual or company who owns it.
Nowadays, business competition is not getting unusual. Brand-loyal consumers are a vital community to ensure sustained business growth and reducing marketing costs in the stiff competitive environment. Companies ought to build the brand of their products through different activities in order to be seen as unique in the eyes of the consumers and giving the impression of being able to perform better than their competitors.
Read also: The Real Secret to Beat your Competitiors
Through loyalty programmes, we may provide an opportunity to strengthen our client’s loyalty to our products or services. For example, loyalty programmes offer loyalty points that are commonly used to redeem cash or gifts (products) or bills for rebates. In short, buyers reap rewards to be loyal.
Other than that, brand loyalty effort also includes sending greeting messages which personalized to our customers and clients. We may always send emails, phone messages or social media messages to our clients during festive seasons or our customer’s birthdays. By sending these messages will not only let our client know that we care about them also indirectly making them not to forget about the brand.
Customer’s loyalty can also be enhanced by running certain forms of the non-monetary programme such as giving talks, seminars, webinars and et cetera. Organizing seminars with the intent to share and create values for our customers demonstrate a signing of giving to our clients whereby we are giving and creating values to our clients in view of their loyalty and support to the company’s services or products. Through the seminars or sharing sessions, we may focus on showing our customers and the public with the impression of us doing what we are good at. As such, we can also enhance the confidence of our customers to buy for our products or services.
Lastly, a customer’s loyalty can be improved by accepting feedback from our clients or customers. Feedbacks can always be collected through rating, emails, or phone calls. Accepting feedbacks will not be adequate without taking corrective measures based on the comments given by our customers. Communicating the changes made by the company based on the feedback given by the customers will build customers’ loyalty as customers will be able to notice that our company do care about the feedback given by them.
Thus, investing our time and costs in building brand loyalty of our customer towards our products or services are inevitable. This is because brand loyalty does bring a significant effect and impact to our sales and revenues. It is not something that can be created overnight as building customers loyalty requires effective implementation of strategies and policies by the company. We cannot control our client to be our customer for life, but we can control the process of retaining them with us as long as we can.
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